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Growing your business online effectively depends on your online presence. Based on a recent survey, it is found that over 95% of consumers go digital when they need to know about any local product and service. Further, one-fourth of online searches are about local businesses.
People mostly use Google, Bing and Yahoo search engine to find their products and services around. Thus businesses that appear on top of the search pages get enough visitors and the number gradually decreases when we move down the pages.
This is why, being a proud business owner, you must wish to increase your online presence. If you’re clueless how to do this, don’t fret anymore; we’re here to uncover 7 proven strategies to boost your online presence below.
1. Optimize Your Website
It is indispensable to say that your business must have a professional website for smooth and hassle free operation of activities. The website acts as the interface between consumers and your company.
You may have heard it countless times that having a website is of no worth if it fails to scale up your business further. Website optimization is inevitable in order to climb the ladder of online presence growth.
As most searches come from mobile devices, you need to make sure that the site is fully mobile-optimized. A visually attractive, fast loading, content-rich website can turn a random visitor to a potential customer.
2. Make Your Business Info Clear
Local businesses should take advantage of one of the most powerful Local SEO tools Google My Business (GMB). Upon listing your local store on GMB, you need to follow Google My Business Optimization Checklist 2023.
To showcase your products and services and attract prospective clients, you need to mention your company name, location, communication information such as phone number and email address, product and service descriptions and operating hours in details.
You do not know when a visitor will evince interest to do business with you. So making it difficult for them to find this valuable information might adversely affect your business.
3. Keep Useful Content in Your Pages
To increase your online presence, you need to do certain things unique. You need to keep in mind that content is the most important ranking parameter of the search engines. To make consumers stay on your pages, you need to create interesting and relevant content. That not only grabs the attention of readers but also helps your business keywords appear high.
All readers cannot be your customers but getting a high volume of traffic makes the web page popular and Google considers it in a very positive way. This move can make you an inch closer to increase your online presence.
4. Combine Your Professional & Personal Accounts
The count of social media users across the globe is expected to exceed 3 billion by the end of 2021. It means your potential audience will rise to a whole new level and you have to strive for visibility.
You can have it through integrating your personal profile with a professional one. By giving consumers insight into your own interests and passions, you can show your personality and turn your brand to more relatable to your potential customer.
In this digital world, your company’s online presence is judged by whether your business site has a human element to it. Building a strong web presence denotes taking part in different social media networks that include Facebook, Instagram, Twitter and LinkedIn. You have to bring your connections on social media to interact on your website.
Your participation is a positive signal that will develop your Google ranking.
5. Maximize User Interface (UI) & User Experience (UX)
Today every business is competing at a global level, giving consumers a plethora of alternatives to choose from. Thus the space is limited for you to compromise with any flaw related to website performance. When your website takes over 5 seconds to load, you might lose a lion share of your visitors.
User Interface (UI) and User Experience (UX) are two most valuable traits of a website that one cannot overlook. While UI usually deals with the interaction between users and computer systems, software and applications, UX deals with the overall experience of a user with a brand, product or service.
UX is also a major priority for search engines. Slow page loading effectively downgrades customer satisfaction to a large extent. A website must be straightforward and simple to use. With the use of heat map technology and implementing data analysis, you will get to know how your website is being used and recognize areas of improvement.
6. Protect Customer Data
If you are a bit sensible, you must be aware of rampant cybercrime happening around. Therefore online businesses must prioritize the protection of their consumer data. Major tech firms also fall prey to cybercrime. So an optimum level of security is the need of the hour.
The smart cybercriminals can easily break into your security wall and gain access to your data. It is mostly highlighted by security firms. It is estimated that ransomware grows 350% a year and most of the breach victims are small businesses having less than 1,000 employees.
Owing to the reason, some governments step in to help businesses. Every customer wishes that his/her information is safe, so setting up trust is vital. Enhance your online security so that you can promote yourself as a business that customers can comfortably interact with.
7. Stay In Touch With Visitors After-The-Fact
When a netizen views your website, it’s only a single exposure. But, what’s it if they don’t buy anything from you?
Thus to track your visitors, setting up a plan and encouraging them to leave their email addresses has been proved to be a good idea.
One of the most popular strategies a business can opt for is to send visitors a newsletter at regular intervals. This keeps prospective consumers aware of your business and allows you to tell them further about your offerings.
You need to be so smart when asking the visitors for their information. Check the below tips that might come in handy.
- Extend something more surprising like ‘real value’ in return. Let’s say – send them a discount coupon one one of your products or services.
- Mention properly how you are going to use their information. Let them know what the newsletter will contain and how often they will get it.
- Also, state to them how you will not use their information. Always be truthful to your words and also never share their information with other marketing agencies.
Conclusion
The strategies to increase your online presence are exclusively for you if you are so optimistic for your business success. You need to work uninterruptedly for this. And there is no saturation point when you are on a mission to build your online presence. Managing all these things alone is not a cup of tea for many. Then hiring an internet marketing company will be the best choice for you.
When you are growing your business, your competition level is also gradually becoming tough. Thus implementing smart and unique strategies are of great importance. Thinking out of the box indicates your business acumen and for this trait only you can succeed.
